There's no question that Nintendo, like other game companies, is aiming for a share of the huge market in China. The company in the past has explored the Chinese market by releasing gaming machines such as the iQue player, but it's been difficult for the company to get a sizable piece of the pie. Nintendo's lack of online connectivity hasn't helped--China’s 30 billion to 45 billion yen ($276-413 million) market is mainly focused on online games. However, its upcoming Revolution console will be online-enabled, and Nintendo is optimistic about its chances in the country.
"The real battle in exploiting China's market will be in the next two years," commented Nintendo president Satoru Iwata to ZakZak, a site operated by Japanese newspaper Sankei Shinbun. "There are still opportunities in the Chinese and Indian markets, which are fueled by their economic development."
Nintendo's consoles are currently manufactured in China, and its upcoming Revolution is also scheduled to be assembled in the country. "We hope to release our new game machines and software, which will be sold in Japan, America, Europe, and promptly in China as well," said Iwata.