Microsoft has long been known for its high-concept marketing campaigns, which have employed such innovative techniques as the alternate reality game Ilovebees.com and ourcolony.net. Recently, the company was further recognized for its prowess at pushing its own products at the American Advertising Federation's "Addy" Awards in San Francisco.
More accurately, the ad agencies Microsoft hired, SF-based McCann-Erickson and El Segundo, California-based Sunny, shared the Best of Show National Mosaic Award for multicultural advertising award for the "Jump Rope" TV spot promoting the Xbox 360. The ad, which shows a festive group of different races and ages engaging in a complex jump-rope session, was presumed by many to have been shot with digital trickery. However, the TV spot, which can be seen here, was "shot completely in-camera in one take," said 2006 Addy Award chairman Mark Tutssel.
zpostcode 
Recruit 
weather 
mreligion 
Yellowpages 
sport 
constellation 
shopping 
name 
game 
directory 
literature 
Word 
tour 
furnish 
Lottery 
tftnews 
lyrics 
News 
digital 
car 
dir 
Edu 
Finance 
