Violent videogames, do they really have an effect on kids? That's for the courts to decide.
Never let it be said that game developers and publishers aren't giving back to the community. Sega is doing their part in helping balance the fun of bludgeoning a hobo to death with a hunk of wood covered in rusty nails, or crushing a dude's head in a vice, with the real world social responsibility of pony ownership and heart collection.
For more information on how you can become a more even-handed gamer, visit the Offset the Evil website, and check out the video below. Sega is also promising they'll be adding new games and videos to help rid you of that filthy feeling you have that just won't come off.