The Assassin's Creed franchise is one of the biggest in the business both inside and out. Its latest entry--Revelations--shipped over 7 million units and represented a step forward in terms of graphics power and scale within the series. But according to Assassin's Creed 3 creative director Alex Hutchinson, this represents "cancerous growth." The Assassin's Creed franchise is one of the industry's biggest.

　　Speaking at a 2012 Game Developers Conference session titled "Designing Games to Sell," Hutchinson said he envisions two "dystopian" futures for the game industry. One, he said, is where the only games that sell are focused on analytics and are obsessed with making money.

　　The other, according to Hutchison, is what he described as a "massive arms race," where studios are "pushing for graphical fidelity and working on the sheer scale of games."

　　"We think about [this push] as kind of cancerous growth," he said. "I think that will leave the AAA blockbusters as nothing more than the last of the dinosaurs."

　　Hutchinson concluded his talk by offering an ideal aim for video games.

　　"In my mind, video games need to have the goal of educating people, entertaining people, or at least being artistic," he said. "If you're not pushing any of these things...then I think we're in for a rough patch."