The new Sandra Bullock Netflix movie Bird Box has proven to be incredibly popular, but now the streaming giant has issued a warning to viewers about it.

　　In the film, Bullock and others wear blindfolds so they can't see the horrors in the world that cause people to kill themselves. In real life, people are blindfolding themselves and doing regular stuff in what's been labeled the BirdBoxChallenge.

　　You need a javascript enabled browser to watch videos.

　　Click To Unmute

　　Thompson: The Pop Culture Icon’s Strange Legacy - Loadout

　　Firearms Expert’s FAVORITE Weapons Of 2023State Of Gaming Handhelds In 2023How Lies of P Cracked the Souls GenreLike a Dragon: Infinite Wealth - Official Ichiban Kasuga Character Spotlight TrailerLike a Dragon: Infinite Wealth - Official Chitose Fujinomiya Character Spotlight TrailerLike a Dragon: Infinite Wealth - Official Saeko Mukoda Character Spotlight TrailerLike a Dragon: Infinite Wealth - Official Eric Tomizawa Character Spotlight TrailerLike a Dragon: Infinite Wealth - Official Kazuma Kiryu Character Spotlight TrailerLike a Dragon: Infinite Wealth - Official Seonhee Character Spotlight TrailerLike a Dragon: Infinite Wealth - Official Koichi Adachi Character Spotlight TrailerLike a Dragon: Infinite Wealth - Official Yu Nanba Character Spotlight Trailer

　　Share

　　LinkEmbed

　　Size:640 × 360480 × 270

　　Start at: End at: Autoplay Loop

　　Want us to remember this setting for all your devices?

　　Sign up or Sign in now!

　　Please use a html5 video capable browser to watch videos.

　　This video has an invalid file format.

　　00:00:00

　　HTML5

　　Auto HD High Low

　　Report a problem

　　Sorry, but you can't access this content!

Please enter your date of birth to view this video

　　By clicking 'enter', you agree to GameSpot's

　　Terms of Use and Privacy Policy

　　enter

　　Now Playing: Bird Box - Official Trailer

　　As you'd expect, wearing a blindfold while walking down the street or through the woods can be problematic. There are already countless videos of people getting physically hurt partaking in the challenge, and now Netflix has urged people to be careful. "Can't believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE," Netflix said in a statement on Twitter.

　　"We don't know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes."

　　Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.

　　— Netflix US (@netflix) January 2, 2019

　　Birdbox was released on Netflix at the end of December, and it quickly became the platform's most-watched movie in its first seven days.

　　In other Netflix news, here's a roundup of all the new TV shows and movies landing on the platform in January.