With Microsoft's decision to lean heavily into marketing games as cross-generational for Xbox One and the upcoming Xbox Series X, it had to figure out how to convey this effectively to players. The initial solution was to slap a big, green sticker on games' packaging, which has now quickly been moved to the back.

　　The "Optimized for Xbox Series X" sticker was a clear indicator that the game in question will get updates for the Xbox Series X make use of the most powerful hardware. It's an important feature to market, but the issue on physical boxes was just how much space it was taking up. The box art for Dirt 5 showed this off clearly and is the first game to show its removal too.

　　You need a javascript enabled browser to watch videos.

　　Click To Unmute

　　Firearms Expert’s FAVORITE Weapons Of 2023

　　State Of Gaming Handhelds In 2023How Lies of P Cracked the Souls GenreLike a Dragon: Infinite Wealth - Official Ichiban Kasuga Character Spotlight TrailerLike a Dragon: Infinite Wealth - Official Chitose Fujinomiya Character Spotlight TrailerLike a Dragon: Infinite Wealth - Official Kazuma Kiryu Character Spotlight TrailerLike a Dragon: Infinite Wealth - Official Saeko Mukoda Character Spotlight TrailerLike a Dragon: Infinite Wealth - Official Eric Tomizawa Character Spotlight TrailerLike a Dragon: Infinite Wealth - Official Tianyou Zhao Character Spotlight TrailerLike a Dragon: Infinite Wealth - Official Seonhee Character Spotlight TrailerLike a Dragon: Infinite Wealth - Official Koichi Adachi Character Spotlight TrailerLike a Dragon: Infinite Wealth - Official Yu Nanba Character Spotlight Trailer

　　Share

　　LinkEmbed

　　Size:640 × 360480 × 270

　　Start at: End at: Autoplay Loop

　　Want us to remember this setting for all your devices?

　　Sign up or Sign in now!

　　Please use a html5 video capable browser to watch videos.

　　This video has an invalid file format.

　　00:00:00

　　HTML5

　　Auto HD High Low

　　Report a problem

　　Sorry, but you can't access this content!

Please enter your date of birth to view this video

　　By clicking 'enter', you agree to GameSpot's

　　Terms of Use and Privacy Policy

　　enter

　　Now Playing: Dirt 5 Reveal Trailer | Inside Xbox

　　The sticker isn't entirely gone though. Industry analyst Daniel Ahmad, who originally shared the sticker's relocation, notes that it isn't gone entirely. It's being redesigned and moved to the back of the box, letting the game's own artwork do more of the talking on the front. It looks cleaner for sure, especially when you now compare the box art to that of the PS5. We've reached out to Microsoft for comment.

　　UPDATE: We have received a response from a spokesperson at Microsoft: "Retail boxes and online product description pages will clearly denote if a game is Optimized for Xbox Series X with specific iconography. We have nothing further at this time."

　　Microsoft listened to feedback pic.twitter.com/2rFqMuMZSP

　　— Daniel Ahmad (@ZhugeEX) August 3, 2020

　　Microsoft's own cross-generation message was muddied during its latest Xbox Series X Games Showcase, where many of the first-party exclusives revealed omitted mention of the current-gen Xbox One. It has caused some confusion over the longevity of the promise, leading to the belief that many of the game's shown might be years away.

　　Physical sales might not mean much soon anyway, as more and more become digital. Capcom recently revealed that more than 80% of its sales are digital, which helps explain why Sony is launching a digital-only version of the PS5. Microsoft is reportedly doing the same with their other next-gen console, codenamed Lockhart, which will supposedly be reveal this August.

　　Xbox Series X And Xbox One News

　　Xbox Series X Review - Playing The Future Xbox Series X Restock: Where To Buy The Series X -- GameStop, Microsoft Store, And More Retailers Xbox Series X: Release Date, Specs, Price, And Everything We Know